Marketing in changing world

The swoosh it’s everywhere just for fun, try counting the swooshes whenever you pick up the sport pages, or watch a pick-up basketball game, or tune in to televised golf match. Nike has built the ubiquitous swoosh into one of the best-known brands symbols on the planet. The symbol is so known that the company routinely runs ads without even maintaining the nickname. In fact you may be surprised to finds that your latest pair of Nike shoes or your nice hat or t-short, carry no brand identification other than the swoosh

The power of its brand and logo speaks loudly of Nike’s superb marketing skill. The company’s now-proven strategy of building superior products surround popular athletes has forever changed the face of sports marketing Nike spends hundred of million of dollars each year on big name endorsement splashy promotional events, and loots of attention-getting ads. No matter what your sport change are good one of your favorite athletes wears the Nike swoosh.

Nike knows, however, that good marketing is more than promotional hype and promises-it means consistently delivering real value to customers. Nike’s initial success resulted from the technical superiority of it running and basketball shoes, pitched to serious athletes who were frustrated by the lack of innovation in athlete’s equipment. To this day, Nike leads the industry in product development and innovation.

But Nike gives its costumers more than just good athletes gear. Nike has always knon the truth-its not so much the shoes, but where they take you beyond shoes apparel and equipment Nike market away of life a sport culture, a just o it ! Attitude. When you lace up your Nikes you link your self in at least some small way with all that Nike and it athletes have come to represent. Through Nike you share a little of Michael Jordan’s intense competitiveness, tiger wood’s cool confidence, Jackie joynerkersee is blurring speed. Nike is athletes, athletes are sport, Nike is sport

Nike’s marketers build relationship-between Nike, its athletes, and its customers. For example, a recent ad in a tennis magazine shows only a Nike tennis shoe with the red swoosh and an 800 number. Redrew call the number hear tennis favorites Jim courier talking drums with his favorite drummer randy Goss toad the wet sprocket. Call the number of similar basketball ad and you will overhear a humorous phone conversion in which father Guido seduce tries to get Michael Jordan to invest in his newest invention, edible bicycle. “I’ll pass” says Michael, but thanks anyway.” The simplicity and charm of such ads and promotions typify Nike’s simple but powerfully personal approach to marketing.

Nike seems to care as much about its customers lives as their bodies. It does not just promote sales it promotes sport for benefit of all. For example, its “if you let me play” campaign lends strong support to women‘s sports and the many benefits of sports participation for girls and young women. Nike also invests in wide range of lesser-known sports, even though they provide less-lucrative marketing opportunities. Such actions establish Nike as not just a producer of good athletic gear, but as a good and caring company.