Media and advertising approaches

Increasingly, other media are overtaking many of the "traditional" media such as television, radio and newspaper because of a shift toward consumer's usage of the Internet for news and music as well as devices like digital video recorders (DVR's) such as TiVo.
Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising space are dependent on the "relevance" of the surrounding web content and the traffic that the website receives.
Digital signage is poised to become a major mass media because of its ability to reach larger audiences for less money. Digital signage also offer the unique ability to see the target audience where they are reached by the medium. Technology advances has also made it possible to control the message on digital signage with much precision, enabling the messages to be relevant to the target audience at any given time and location which in turn, gets more response from the advertising. Digital signage is being successfully employed in supermarkets.[18] Another successful use of digital signage is in hospitality locations such as restaurants.[19] and malls.[20]
E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is known as "spam". Spam has been a problem for email users for many years. But more efficient filters are now available making it relatively easy to control what email you get.
Email is however, becoming a major force in advertising when bulk mailed correctly, not as unsolicited Spam, but as e-blasts. The difference between spam and e-blasts is spam is unsolicited email advertisements that continue to be mailed against the recipients wishes while e-blasts can be "opted out" so the recipient will not receive it again. More and more people are choosing a select number of email solicitations they wish to receive, making e-blasts a viable method of advertising. In addition to the fact e-blasts are relatively inexpensive to use, you can track the recipients viewing of your advertising with great precision depending on the program you use. There are a number of companies that offer on-line systems to distribute e-mail blasts. You can also buy software capable of sending and monitoring e-blasts. In both cases, these programs are designed to allow the recipient to opt out if they do not wish to receive your ads.
Some companies have proposed placing messages or corporate on the side of booster rockets and the International Space Station. Controversy exists on the effectiveness of subliminal advertising (see mind control), and the pervasiveness of mass messages (see propagan.